Lovely, workaholic Bo-hee is an effective advertising executive at the top toy business in Korea. Appreciated by her associates as well as in line for a promotion, she makes an irrevocable mistake that gets her fired from her task. Bo-hee's life additionally draws out of control when her husband Gang-sung leaves her not long after. Bo-hee is befriended by her neighbor Nan-hee, an amateur sex professional who runs a sex shop on the brink of bankruptcy called "Casa Amor." Nan-hee's circumstance motivates Bo-hee's imagination, as well as using her background in children's playthings, she is established to conserve the store by making its setting extra refined and also by advertising better sex toys.